Delivering International Expertise
Patricia Butera - Founder
Principal Intercultural Advisor & Executive Coach
Patricia Butera is an Australian-based business executive, intercultural business advisor and executive coach. She is the founder of 60ZONE Pty Ltd, a consultancy established in 2014 which brings together subject-matter experts to assist organisations leverage cultural intelligence for strategic global engagement. Together with strategic partners in the US and UK, 60ZONE serves multinational clients in the Hospitality, Finance & Banking, Education, Event Management and Trade & Export sectors.
As a principal cross-cultural advisor, Patricia has enabled business leaders to broaden their global networks and opportunities. She has coached international executives in intercultural management and their teams in global skills and contributed to their international strategic objectives through key connections. Her cross-cultural communication expertise and stakeholder engagement approach is an essential contributor to an organisation's global engagement and business development strategy.
Patricia has an extensive background working internationally and with leaders at the highest levels of government, private industry and international sport. She served on Australia’s Export Council’s team of international business coaches and her articles on the subject of cross-border business have been published in Dynamic Export Magazine.
Patricia has developed and delivered training programs for diverse organisations across industry sectors including banking, academia, finance, pharmaceutical and hospitality. She has partnered with HR specialists to provide bespoke L&D content and facilitated onsite and online workshops, group trainings and individual coaching sessions in the areas of cultural awareness, cross-cultural communication, event protocol and intercultural protocol.
She has worked with multinational clients, including HSBC Technology Services USA, Brookfield Global Relocation Services (BGRS) USA, Carnival Australia, Macquarie University, Global Arena USA, Bank of New Zealand (BNZ) and Zespri International, New Zealand, among others.
She consults to global mobility organisations in the US and EU providing intercultural training and coaching for expatriates on secondment to Australia, NZ and the broader Asia Pacific region.
Patricia holds an Executive Diploma in Soft Diplomacy & Cross-Cultural Communications from the International School of Protocol& Diplomacy, Belgium, Diplomacy and International Protocol credentials from the United Nations, Geneva, the Protocol School of Washington, USA and EuroProtocol in the UK. She is a Certified Intercultural Coach and Consultant with Aperian Global and BGRS.
“Patricia delivered some of the best training I have ever received, to assist me with the cultural challenges of moving internationally while taking on a major new role. Far beyond basic intercultural awareness, her training explored personal growth, team dynamics, adopting a learning mindset and managing transition stress. I couldn’t recommend it highly enough, and I feel far better prepared for the move. Patricia was also a warm, considerate and highly engaging facilitator who did everything possible to ensure we got the most out of the day. Thank you once again!”
“When it comes to international business protocol and diplomacy, Patricia certainly is one of the best in the business. Her work carefully breaks down and navigates sensitive cross-cultural barriers that exist between global business leaders and senior government officials. It is a sensitive and underestimated area yet can be extremely powerful and impactful managed. Patricia’s first-hand experience has led her to create an approach that is more tactical than anyone else in this space. She provides a most strategic diplomatic advisory role at a time when people are becoming increasingly aware of global issues that impact humanity, now more so than ever.”
“This was an outstanding intercultural training. Patricia was very well prepared and able to adjust to my needs at any time. I had a good impression from the first discussions and she was able to connect to my thoughts, views and stories. What impressed me most though is that she kept it at this level throughout the whole day. I can highly recommend Patricia.”
“Patricia has a work philosophy that is unique in any person I have met. She assesses an individual’s overarching vision to provide targeted recommendations that enables them to achieve their best and focus on their outcomes. She is highly professional, proactive and solutions-focused, with the most detailed knowledge of etiquette, grace and business acumen, that I have encountered. ”
“I had the pleasure of engaging Patricia Butera to conduct a series of Protocol Skills Development training sessions for my team. My team’s expertise was broad-ranging in experience and knowledge however Patricia was able to develop a customised program that provided me with an understanding of the skill sets available within my team and where additional guidance and support would be required. The course materials and actual training were delivered in a professional and practical manner and it was clear that Patricia was an expert in her craft. As a result of the training, my team had a far greater awareness of protocol services, increased their skill set which has allowed us to provide increased services to our Macquarie University stakeholders as a result. I look forward to engaging Patricia for further protocol training services in the future.”
Partnerships with Global Reach
To serve the diverse needs of our clients, we partner with specialists equipped with a range of experience and expertise in intercultural business, international protocol and global business development.
PAUL ADLER - australia/us advisor - global growth strategist (USA)
Paul accelerates global revenue growth for companies by helping them penetrate new markets and excel in existing markets. He is an experienced Global Business Development expert with a track record of success across industries and geographies. Paul is recognised as a superior ‘Networker for Success’ and identifies, and gains access to, key influencers and decision makers. Most recently, Paul positioned companies for global success: U.S. companies in Australia and Australian companies in the U.S. as Director for the Australian Trade and Investment Commission, in industries such as Biotechnology, Life Sciences, Renewable Energy, Infrastructure, Smart Cities, Intelligent Transportation and Data Analytics.
Paul joined 60ZONE as an expert Australia/US strategic advisor in October 2020.
Bonnie Trumbull - Advisor and Protocol & Corporate Etiquette Expert (USA)
Bonnie Trumbull is the founder and principal advisor at BTProtocol, USA.
As a credentialed Protocol Officer and Corporate Etiquette and International Protocol Consultant, Bonnie is instrumental in the planning and orchestration of affairs of state, V.I.P. visits, and diplomatic ceremonies. She advises on governmental inaugurations and state funerals, creating specific process guidelines, assuring adherence to protocol consistency. Additionally, Bonnie consults to individuals, institutions, government entities, corporations, associations, and universities with education and training in the areas of ceremonial, international, and military protocol, corporate etiquette, intercultural awareness, and personal diplomacy.
Bonnie holds a Bachelor of Science degree in Education from Oregon State University, and is credentialed by the Protocol School of Washington, Washington, D.C. Bonnie joined 60ZONE as an Official Protocol advisor in 2019.
SuSAN Watts - STRATEGIC ADVISOR & RELATIONSHIP MANAGEMENT SPECIALIST (UK)
Susan Watts is the Chief Operating Officer at SJ Consulting Group LLC (USA). She joined 60ZONE as a strategic advisor in January 2020 bringing a depth of experience in International Business Development and Relationship Management. Her career has spanned the banking, charitable fundraising & entrepreneurship sectors in North America, Europe & Australasia.
Susan is a British expat currently based in Australia and is 60ZONE’s Resource Consultant for UK/AU cross-border business engagement.